Here at First Watch, we begin each morning at the crack of dawn, slicing fresh fruits and vegetables, baking muffins and whipping up our French toast batter from scratch. Everything is made to order and freshness is never compromised. We don’t use heat lamps or deep fryers — we use only the finest ingredients possible for the freshest taste around. When you arrive, we welcome you with a pot — not just a cup — of our Project Sunrise coffee, along with complimentary newspapers and WiFi Internet access. So is our fresh approach to friendly, fast and accommodating service. It’s all part of our You First™ service philosophy – doing whatever it takes to make your visit memorable and to keep you coming back for more.